The purpose of this research is to identify the factors affecting the special value of Iranian clothing brands from the perspective of stakeholders. The research method is exploratory, and the method is descriptive-survey. The research population included 15 Iranian clothing brand owners and elites in Tehran, who were selected purposefully. For analysis, multi-criteria decision making models and AHP model were used in Expert choice software. The result indicates that 1. Factors affecting the special value of Iranian clothing brands include high-quality fabric, sewing, color, design and pattern, cutting, materials, durability, modern machinery, after-sales service; 2. Among the studied clothing brands, Hakopian clothing brand in the value of high-quality fabric, skilled operators, Saleh Ben clothing brand in the value of sewing, design and pattern, material-material, zipper, premium designers, export, wind spinner clothing brand in the value of stability Color, buttons and buttonholes are highly rated; 3. The most valuable Iranian clothing brands, in order of priority  are Sele Ben, Garodi, Body Spinner, Tulika, Hakopian, Sark, Paten Jame, LC Man, Holiday, Maxim, Iran Barak, Novin Leather, Mashhad Leather, Nicoton Posh, RN.