The political construction of the future image is associated with the modeling of the semantic world. The demand for the image of the future has its permanent foundations in the cultural-semiotic, constructive-creative and projection capacity of man. This study discusses unknown knowledge formation processes. Semiotic analysis and epistemological explanation methods have been used in the research. The authors suggest that the image of the future (its cognitive model) is one of the possible options that appears in another form (for example, as an element of a model) in real reality, the subject of knowledge. In addition, this research provides an analysis of different epistemological approaches to the problem of the formation of unknown knowledge patterns in the semiotic context of a socio-cultural phenomenon. In this article, the research focuses on the process (and its possible contexts), creating/forming new knowledge in the field of dynamic object transformation (Charles Peirce). The current hypothesis of this research is that new knowledge, along with the process of its formation, is not only largely predetermined by previous knowledge and existing cognitive patterns, but in the framework of the "open world" thesis (Ilya Prigogine), it can be assumed that this kind of basic rules and also the possibility of new interpretations of previous knowledge (from a long time ago) are unlimited. The aim of this research is to identify elements (percipinda - an element to be understood) that can be used in models that describe the future and our current ideas/models of the future picture, taking into account the inaccuracies/errors etc. that have occurred over time. Revealed, generalizes (problem of falsifying science).